Generic is defined as something that is general, common, or inclusive rather than specific, unique, or selective. Many times this word is associated with generic brands; a product that mirrors a more well-known product, lacking one thing, the “band name.” While it is often inaccurate to describe these products as “lacking a brand name”, as they usually are branded, albeit with either the brand of the store in which they are sold, they are generally identified by product characteristics.
They may be manufactured by less prominent companies, or manufactured on the same production line as a ‘named’ brand. Generic brands are usually priced below those products they imitate. Generic brand products are often of equal quality as a branded product… or so I thought.
Let’s be honest, we are experiencing an economic downfall. Although I have heard that the economy is getting better, I am still watching my spending. As a result, when I was at the grocery store tonight, picking up something delicious for dinner, of course I bought the generic mac and cheese; it was 55 cents less than the Kraft. The boxes were similar, the ingredients were exactly the same, and the cooking directions on the generic box were consistent with those that I followed so many times before while making a trusted box of Kraft. So I walked out of the store with a box of Krasdale Spirals and a smile on my face.
I cooked up my delicious dinner and sat down to enjoy a yummy bowl of mac and cheese. On a side note, I have been feeling a little under the weather the past few days and I was looking forward to my comfort food dinner. Well, as soon as I took one bite, I realized something was wrong. Something was missing from this bowl, but I couldn’t figure out what… I added the correct amount of milk and butter. I had added the magical powdered cheese packet and cooked the pasta thoroughly. What could I have done wrong? What was missing from my mac and cheese.
I will tell you what was missing… 85 cents of deliciousness. I promise, I will never sacrifice taste for price again. Kraft Macaroni and Cheese, you are my little thing for the day. I only wish I had realized this sooner…
If you were born in 70s:
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